Author Archives: frolichearts

online fashion store: the creation! (or part of it)

I had never, even for one second, thought that there would come a day that I would start a business in the fashion industry. I had always felt that fashion is too overwhelming for me;  so much should be considered before one could find the elusive “perfect” outfit. The designs and colors of the dress should match the skin tone of the wearer; the shapes and shades should compliment the figure of the person; the details should go well with the mood of the day; the structure of the outfit should be part of the “in” style.. the list goes on and on and on. As every second passes by, a new style is being made, an artistic fashion designer ends up thousands of pesos (or dollars) richer, and clothing factories produce a new line of clothes; and here I am rambling about fashion and style. I am quite the productive person, am I not?

So how DID I end up with an online fashion store? Well, I blame my boyfriend for that one. It started (just like any typical story) a long long time ago, last month specifically. It was the end of classes and summer days are fast approaching. My boyfriend wanted to do something unique, creative, and inventive to make the summer special – actually, he was up for anything just as long as we do something for summer- and like the awesome girlfriend that I am, I created  a list of activities for summer.  Here’s a sneakpeek:

  • learn a new language
  • make fairy lights!!!
  • make our own shirts
  • learn how to play ze violin
  • make a moving toy dog or any animal (wanted to do since i was young >_< )
  • do the coke mentos experiment
  • build a solar oven and make yummy pizza/smores :>
  • learn how to make smoke bombs

A short time after the list, he told me he wanted to start our business. Can you see how compatible we are? I wanted to do fairy lights, he wanted to set up an online business. Not just any online business, an online women’s clothing store. 

And obviously, I agreed to it. You could see on the left side of the page a countdown. Only a few more days until we launch Frolic Hearts!

So readers, here’s the prologue of our online fashion store (and blog) and i’ll leave you hanging for now.  Stay with me and I’ll tell you the rest as we experience it and maybe you could pick up bits of the do’s and don’ts in running an online business.

Wanna hear my boyfriend’s side of the story? check out his blog at frolichearts@blogspot.com

Ja ne,

R

Fashion Turnaround: Major Re-branding!

Major rebranding people! We’ve changed our online fashion store’s name from vixentric to frolic hearts!
 
Our previous logo and brand sound a little to wild or feisty for our style. Vixentric was a little too serious and dark for our cute and trendy theme. It may be beautiful (at least for me) but our previous logo doesn’t really exude and aura of cuteness right? So yesterday we decided to change the name and logo of our brand. It was very stressful but I think it’s worth it. Look!
 
 
Our brand’s vision is more inclined to cute and fun clothes just like this: 
Cute. Fun. Trendy

 Here’s another photo of how our we want our products to look like:
Pretty cute eh?
We also have to change the name of our twitter account (follow us!), our WordPress blog, and our Facebook page. It was weird because I was so stressed yesterday but I felt good at the same time and now, I just feel good!
 
Pretty cute eh? Yup, just the kind (and quality) of lady’s apparel we’re after – cute and trendy.
 
We’ve also added a tagline: Where fun and fashion intertwine.
 
Well that’s it for now, I’ll post blog for an update.
 
How about you? Have you done some drastic last minute changes like I did? I certainly did with this one though it’s better to just laugh it off.

 

The Fashion Store’s Face: A Perilous Journey of Logo-making

Two weeks into planning our online fashion store and we’ve created an awesome logo! 
Of course a logo is a must. It is vixentric’s face and identity. Without it, our fashion store will suck, no matter how awesome our products will be. And so we put so much time and effort to create THE LOGO.  *cue in epic music* 
It was a dangerous and dreadful journey. 
Our journey was something like this.
First, we started sketching some rough ideas in photoshop. This took most of our time. It was truly a rigorous and tiring process. We didn’t sleep (that means we slept after). We didn’t eat (that means we munched on Dunkin’ Donuts). We didn’t even pause for bathroom breaks (SHE didn’t pause for bathroom breaks). We decided that our logo will be a small “v”. This is the first letter of our brand, vixentric. My girlfriend was adamant at finding a certain font she didn’t even know exists. It was mere faith that guided her. She said it was something like this: 
la la la curly and twirly
A “V” so rare and so unique that even the greatest “font finders” have failed to discover it. And so begins the perilous journey to finding the ONE TRUE FONT. *cue in epic music* It took us many days (15 minutes) to finally find this font. We were exhilarated when we finally did. It’s called…
*bleeeeeeeeeeeeeeep*. 
Sorry, the master said the that the font style is classified material. Moving on…
We entered the next chapter of our logo making excursion.
We went back to the virtual drawing board that is photoshop. We decided to make the font color red because it perfectly reflects vixentric – cool, cute, and trendy.  We also decided to put a black square behind the “V” because, well, it looks classy and cool. We toyed with the blending options for quite a bit aaaaaand look at our product!
Damn, this so ugly.
I know it’s  a little crappy but hey, it’s a start. We added some cool and classy font for the brand name on the bottom and just under it we put a cursive and girly font style for the tagline. I decided to make a crap out of this logo by opening it in MS Paint and putting those ugly yellow sparkles. See those white worm-looking lines on the “v”? I made those in MS Paint too. 
After my girlfriend went home I decided to play with the blending options a little bit. With a little experimentation and help from a certain website, I made this:

Cool and classy. Be upfront. Be vixentric.
Pretty cool eh? I think I made a decent job given my meager photoshop skills. I added a swirly pattern for the “v” just to give it that glamorous touch, that extra oomp! I put a vixentric pattern on the black square too make it look like a classy photoshoot backdrop. 
And there you have it folks. The long and perilous journey towards our awesome (?) online fashion store logo has come to a great end. It took us a while to create it but for an online store that showcases the latest fashion trends, it’s fair trade I must say.
What do you think? Is our logo cool enough for you? 🙂
Yesh.

Ready. Get set. Start!

This blog is officially open! Yey!
I don’t really know what to say so I’ll just typity type away…
I and my girlfriend are planning on opening a women’s online apparel store and this blog is just a tiny part of the grand scheme of things. We have everything planned out – the blogs, the payment and delivery details, and of course, the kinds and number of clothing we’ll buy. Yep, we’re damn prepared alright. It really excites me to see good progress and know that this summer project will one day come into fruition.
Women’s apparel is a lot more exciting to sell than men’s clothing. Maybe because girls’ clothing have more variety or maybe it’s good to see girls in cute outfits. Either way it’s a lot better dressing up women than boys.
The store is set to launch its first collection on May 25 via Facebook. We’ll have our own page so please do check it out! I think our first collection will be along the lines of back-to-school dresses, skirts and blouses. It’s not yet finalized though so you better stay tuned. We’ll also release our first collection on this blog so watch out.
It is so excitiiiiiiiiiing!
How about you? What exciting things are you doing this summer?


Yesh.  

For more updates, you can follow us on twitter. 🙂